The Best SEO Guide for the Beginners

The main objective of Search Engine Optimization (SEO) is achieving a high rank placement on search engine result page (SERP) and improving organic website traffic.  

And this could be done with a strategic mix of OFF-PAGE and ON-PAGE optimization.

The ON-PAGE Optimization entails all things done on and within the website. It consists of a strategic build-up of content that you display on the webpage, proper inserting of keywords, internal linking, and meta titles and descriptions. Overall, the on-page optimization aims at building your website to be search engine friendly. 

Then comes the OFF PAGE optimization, which is equally significant to achieve your SEO results. Any reputed SEO agency Singapore would suggest you to place equal focus on both OFF-PAGE and ON-PAGE, if you want to gain the best ROI. 

OFF PAGE optimization consists of SEO activities done outside your website. It involves all the efforts you make to get more visibility, branding and popularity on the internet. This plays a major role in improving your website’s online presence and the keyword ranking on SERPs. All the activities are designed around the keywords which matter to your business. These keywords are words and phrases your targeted customers use to search the products/service on search engines like Google, Yahoo and Bing. 

OFF-Page SEO strategies

Over the years, OFF-PAGE SEO has evolved a lot. And this is because of the continuous algorithm updation from Google and other search engines. Organic SEO results are really hard to achieve, urging the web masters and SEO agencies Singapore and around the world to come up with new techniques. Remember, SOE services Singapore are longer limited to link-building and posting keyword-stuffed content across article and blog platforms. It is now more about creating a niche and earning followers by sharing something really valuable. Your efforts should aim at reaching to your targeted audience in such a way that can create a long-lasting impression on their mind. 

Some of the Common OFF-PAGE Activities include –

Creating valuable Content – Amazing content can get you natural links from high rank websites. Second, you can gain followers who can later turned into your customers. 

Influence Outreach – Every niche has influencers, managing popular blogs and profiles. If you can produce high quality content, you should not hesitate to reach out to them. You can do link exchange with these popular personalities. Make sure you contact the influencers from your niche only – in a bid to make the linking more beneficial. 

Social Media Engagement – Another great way to generate traffic to your website, Social media optimization can help you get more back links and grow your business online.

Link Building – Along with your own blog page, you should share content on other popular content platforms. This could be in forms of –

·         Article Submission on top rank sites like hubpage, and ezinearticles.com

·         Blog Submission on blogger.com, and wordpress.com

·         Social Bookmarking sites stumbleupom, and Slashdot.org

·         Forum Submission

·         Participating on Question and Answer Sites like Quora, Ehow, and answer.yahoo.com

For best SEO results at reasonable budget, you should contact a reputed and experienced SEO company Singapore like OOM. Their SEO experts really know what it takes to achieve firs-page ranking within a specified period.