The Best SEO Guide for the Beginners

The main objective of Search Engine Optimization (SEO) is achieving a high rank placement on search engine result page (SERP) and improving organic website traffic.  

And this could be done with a strategic mix of OFF-PAGE and ON-PAGE optimization.

The ON-PAGE Optimization entails all things done on and within the website. It consists of a strategic build-up of content that you display on the webpage, proper inserting of keywords, internal linking, and meta titles and descriptions. Overall, the on-page optimization aims at building your website to be search engine friendly. 

Then comes the OFF PAGE optimization, which is equally significant to achieve your SEO results. Any reputed SEO agency Singapore would suggest you to place equal focus on both OFF-PAGE and ON-PAGE, if you want to gain the best ROI. 

OFF PAGE optimization consists of SEO activities done outside your website. It involves all the efforts you make to get more visibility, branding and popularity on the internet. This plays a major role in improving your website’s online presence and the keyword ranking on SERPs. All the activities are designed around the keywords which matter to your business. These keywords are words and phrases your targeted customers use to search the products/service on search engines like Google, Yahoo and Bing. 

OFF-Page SEO strategies

Over the years, OFF-PAGE SEO has evolved a lot. And this is because of the continuous algorithm updation from Google and other search engines. Organic SEO results are really hard to achieve, urging the web masters and SEO agencies Singapore and around the world to come up with new techniques. Remember, SOE services Singapore are longer limited to link-building and posting keyword-stuffed content across article and blog platforms. It is now more about creating a niche and earning followers by sharing something really valuable. Your efforts should aim at reaching to your targeted audience in such a way that can create a long-lasting impression on their mind. 

Some of the Common OFF-PAGE Activities include –

Creating valuable Content – Amazing content can get you natural links from high rank websites. Second, you can gain followers who can later turned into your customers. 

Influence Outreach – Every niche has influencers, managing popular blogs and profiles. If you can produce high quality content, you should not hesitate to reach out to them. You can do link exchange with these popular personalities. Make sure you contact the influencers from your niche only – in a bid to make the linking more beneficial. 

Social Media Engagement – Another great way to generate traffic to your website, Social media optimization can help you get more back links and grow your business online.

Link Building – Along with your own blog page, you should share content on other popular content platforms. This could be in forms of –

·         Article Submission on top rank sites like hubpage, and ezinearticles.com

·         Blog Submission on blogger.com, and wordpress.com

·         Social Bookmarking sites stumbleupom, and Slashdot.org

·         Forum Submission

·         Participating on Question and Answer Sites like Quora, Ehow, and answer.yahoo.com

For best SEO results at reasonable budget, you should contact a reputed and experienced SEO company Singapore like OOM. Their SEO experts really know what it takes to achieve firs-page ranking within a specified period.

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An Effective 4-Step Social Media Marketing Plan For Your Business

Is your Facebook marketing not yielding good results even after trying all that you could? Do you want to gain more engagement and leads by paying less? The below 4-step Facebook marketing plan, prepared by a reputed digital marketing and SEO agency Singapore, is certainly for you!

First, let’s understand the new Facebook algorithms rolled out by none other than Mr. Mark Zuckerberg in early 2018, focusing the business pages using Facebook to reach to their prospective buyers. He announced that Facebook will curb the reach of posts which are not engaging. This means promotional posts through which a business is likely to advertise their products/services would no longer gain as much reach as they used to have about a year or so back.

In simple words, merely creating a page and posting usual stuff won’t bring you anything. You as a brand requires a proper planning, covering the road map which leads to your business objectives. Only a Facebook marketing campaign done right can lead you to the conversions and engagement, which essential for growth.

Set Your Objectives

Before you start on Facebook, make sure you know your key objectives. Remember, the core motive of social media marketing is the engagement with your prospects, and then turning them your patrons. It is a long-term game, so don’t expect instant sales, especially when you’re not doing promotional ads and boosting. On social media, you should first connect, then engage, and promote your brand in the last. A reliable Singapore SEO company can help you set the realistic social media goals and achieve them in an affordable way.

Optimize Your Facebook Page Properly

First thing first, create an effective page that says all a user would like to know about your business. Fill all the relevant info, with links back to your website (effective to generating website traffic and helping people know more about your brand). Link all your social media accounts – Instagram, Twitter, and YouTube- to your Facebook page. This will be a good cross-platform promotion of your other social media accounts. Pick an attractive, HD profile image (your logo would be the best pick), backed by a relevant cover image.

The size of your profile pick should be 170X170, while cover image size should be 820X320.

Best Content Yield the Best results

There’re countless business pages on Facebook, regardless of the niche you’re in. So the key is to make you standout. And this could be done with standout content. Reach to your audience with content they feel connected with. Add value to your prospect through interesting info, quizzes, tips, Info graphics and videos. Plan a content calendar, featuring the types of content you’ll post. Make sure you have mix of engaging and promotional content.

GIFs, trendy videos, Info graphics and engaging blogs are some effective content-forms to share on your Facebook business page.

Review the Results and Improve Yourself

There’s Facebook Insights to tell you each and everything you gain through Facebook. You can collect the data on key metrics such as reach, impression, number of page likes, video views and engagement (post likes, shares, and comment). Then there are Facebook Pixels to tell you actions happen on your website through Facebook. You can get all the data like Google Analytics once Facebook pixel codes are added to your website. A trusted SEO Singapore company can be a great companion to take your social media success to new heights.

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Five Practical Tips to Increase Your Facebook Marketing ROI

For any business, Facebook presence is not an option now. It has become vital to have a social media presence to grow your business online. With over 2 billion monthly active users, the social media giant offers enormous growth opportunities for all sorts of businesses around the globe. So, it’s not surprising to see most smart companies bringing their best feet forward to improve their Facebook presence. But like SEO Singapore, Facebook marketing has got a lot tougher. Thanks to the latest algorithm, organic reach of a business page has been curbed significantly. Now only smart players could survive. If you aim at winning big through your Facebook marketing efforts, here’re some practical suggestions for you, directly from a well-known digital marketing and SEO agency in Singapore.

Set Your Objectives and Post Accordingly

According to one of the best SEO company Singapore, the main objectives of your Facebook presence should include-

• Branding
• Engagement with your prospect Buyers
• Website Traffic
• Sales Leads

For branding, you should have a separate content calendar with an aim to establish your brand image on the minds of your followers. Use mages and videos created around a theme which reflects the nature of your business. Post valuable content regularly. Remember, consistency is the key. And the tone of the content should match your brand.

For Engagement, nothing works better than attractive images and videos that can keep your audience engaged and enthralled. Of course, the content should be relevant to the nature of your business.

Website Traffic – You can share your products/services, nicely-written blogs with short and crisp titles and special promotions that lead users to your website.

Sales Leads – Depending on the type of business, Facebook Ads could prove highly impactful and affordable advertising means. There are different types of Ad formats to pick from. You can choose Website Traffic, Engagement, Conversions and Receiving Message, Catalog sales or video views as your Ad objective. The Facebook will charge you per objective you picked before creating the ad.

Tag the influential Pages/Personality

This trick proves effective if you know how to do it. Here the key is to tempt the page you tag to take an action on your post. For instance, you as a travel agency share your deal for a renowned hotel. Then write something that makes the hotel comment on your post. This way, you will gain reach through the hotel page followers.   

Community Engagement

This is a free alternative to post boost. Join some popular communities/groups with members as your target audience. Then share your posts in this group, and you will more reach and engagement on your post. Remember, your objective should be engaging with the group members by posting something relevant to the group. Over promotion may urge the group admin to ban you for posting.

Pick the right time to post

Facebook offers you a rundown of the time and days when your followers are online. So post on your page accordingly. The objective is to gain maximum possible exposure. Usually, people are more active on Facebook in the morning around 09:00AM, at lunch-time 02.00PM, and in the evening 06.00PM.

It is recommended to hire a social media expert to look after your Facebook presence. Remember, Facebook as an advertising and branding platform has huge potentials, and the best SEO company Singapore can make you leverage that.  

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