Top 5 Strategies to Make Google Adwords Work for your Business in 2018

We were in an SEO Singapore Conference when one of our respected guests equated AdWords campaigns with baking. Most of us were first baffled and then excited to know how AdWords is like baking.

Then he narrated what he said. “In both baking and AdWords, it is the meticulous preparation that gets rewarded. When we bake something, we prepare all the stuff before we put it in the oven. Extra caution is required regarding quantity, temperature and time. Even a small, accidental mistake can spoil your efforts. The same happens in AdWords, where meticulous preparation is the key to get the best ROI. And you need to prepare your stuff (your Ads after a proper Keyword research, competition analysis, targeting, bidding, etc.) with much caution, well before you set it go live.

We all were thrilled and requested him to share some of his favorite tips and strategies to make AdWords work for your business.    

Understand the New Features and Functionalities

Over the years, AdWords has changed a lot, both in terms of user experience, and features and functionalities. So before you start, go dive in the new interface and understand all its key features. Learn how you can use the latest features like Ad Variations, Campaign Experiments, Custom Intent Audiences, and Getting historical statistics and traffic forecasts. The more you learn your way around the AdWords interface, the more effective plans you will be able to create.

Experiment With your Audience And Ads

Any AdWords specialist or SEO Singapore agency would agree that experimentation is key to get best out of your efforts in Google AdWords. Do experiment of showing your ads to different groups of people in your targeted locations. Do retarget and chase the people who have been to your website to buy your product and service. (Retargeting has been highly effective to improve conversions and sales) You can also target in-market audience to reach the users showing higher purchase intent. Google find such people by analyzing their web search history.

Spend time to review your ads, and find all possible flaws. Considering major metrics like CPC, Click-through-rate, and conversion, segregate the most profitable ads, and then do experiment with the rest till their performance is at par. Remember, the experiments should be done systematically so you can figure out which action yield the positive or negative results.

Conversion Tracking Plays A Significant Role

That’s the beauty of AdWords. Every action is measurable. You can find the calls from ads, clicks to your website, calls from website, revenue generated and much more to check overall performance of your campaign. Take full advantage of this conversion tracking to find out how you could achieve your AdWords objectives.   

Make The Best Use of Ad Extensions

By bringing in many lucrative features, AdWords is turning to be a bit advertiser-friendly. Using the Ad extensions can help you tailor the ads to your specific objectives. It is preferred to use all the extensions available, as the more specified ads often deliver better results. These ads also gain higher quality score, which ultimately results in lower CPC and a good click-through-rate.

Google Adwords is undoubtedly one of the most result-oriented advertising tools. It is highly imperative to create and manage your AdWords campaigns very carefully, so you can achieve the best results. An SEO agency Singapore like OOm Pte Ltd can help you design fruitful strategies for your Adwords campaign so you get the best ROI.