A Five-Step Strategy to Stand-out in Social Media Marketing 2018

Unless you’re living under a rock, you must have noticed how fast social media space is evolving. Just a few years back, it was pretty easy to engage with your followers and prospect customers active on different social networking sites. But now things have changed. Gaining good results on Facebook, Twitter, and Instagram has become a hard nut to crack. Reasons? Well, almost all brands and businesses are vying to leverage social media space. The competition is intense, and you as a business need much more than a mere presence to stand out.

Brands must foray with well-planned strategies and equally meticulous implementation to stay ahead of the competition. And to do this, you either need a team of experienced digital marketers or services of a reliable digital marketing and SEO company Singapore like OOM.

In this blog, we bring you five-steps to create an effective and result-oriented social media strategy.

Set Goals And Chase Them Aggressively

Repeat it, “set goals and chase them aggressively.” Ask yourself what you want to gain out of your efforts, and then put your best foot forward to achieve that. Make sure you have all the required resources. Remember, creative and quality content is what you will require, EVERYDAY.

Pick the Social Space Carefully

Instead of putting your hands across everywhere, you better pick platforms that work best for your business. Facebook has proved to be very effective for brands targeting youth audience (as per a report over 79% of active Facebook users are adults). LinkedIn seems to be a great place for B2B businesses and for the brands targeting higher incomes audience, while Twitter has been effective for media and publications houses. So spend some time to research your audience and pick the platforms accordingly.

Be the Best in Your Niche

This is a key to the success of all popular brands on social media. They are the best in their niche, serving their audience with creative, original and quality content – be it interactive images, valuable and interesting videos, great deals and offers, or must-know news of the industry. No matter what you post, it should be well planned by keeping your followers in mind. Make sure it adds value to them, entertain them, or provide them with something worthy.  

Engage with your Audience

This is what any SEO company or digital marketing agency would recommend you. Never miss the chance to interact with your followers. Reply their comments and queries in a professional way. Sometimes, a pinch of wittiness can help create a great bond with your audience. Join some popular communities in your segment, and participate the debates of your interest, of course with some valuable inputs. Very soon, you’ll notice a considerable increase in your followers.

Keep Eye on the competition

The best way to win the game is to keep researching and find out what’s happening in your niche. Analyzing competition is the key to make better strategies. Observing the latest trend and being abreast of the new social media features is imperative too. You need a team of good market researchers to do that. Alternatively, hire a reliable digital marketing and SEO agency Singapore to take care of your social media space and take you on a growth path.