An Effective 4-Step Social Media Marketing Plan For Your Business

Is your Facebook marketing not yielding good results even after trying all that you could? Do you want to gain more engagement and leads by paying less? The below 4-step Facebook marketing plan, prepared by a reputed digital marketing and SEO agency Singapore, is certainly for you!

First, let’s understand the new Facebook algorithms rolled out by none other than Mr. Mark Zuckerberg in early 2018, focusing the business pages using Facebook to reach to their prospective buyers. He announced that Facebook will curb the reach of posts which are not engaging. This means promotional posts through which a business is likely to advertise their products/services would no longer gain as much reach as they used to have about a year or so back.

In simple words, merely creating a page and posting usual stuff won’t bring you anything. You as a brand requires a proper planning, covering the road map which leads to your business objectives. Only a Facebook marketing campaign done right can lead you to the conversions and engagement, which essential for growth.

Set Your Objectives

Before you start on Facebook, make sure you know your key objectives. Remember, the core motive of social media marketing is the engagement with your prospects, and then turning them your patrons. It is a long-term game, so don’t expect instant sales, especially when you’re not doing promotional ads and boosting. On social media, you should first connect, then engage, and promote your brand in the last. A reliable Singapore SEO company can help you set the realistic social media goals and achieve them in an affordable way.

Optimize Your Facebook Page Properly

First thing first, create an effective page that says all a user would like to know about your business. Fill all the relevant info, with links back to your website (effective to generating website traffic and helping people know more about your brand). Link all your social media accounts – Instagram, Twitter, and YouTube- to your Facebook page. This will be a good cross-platform promotion of your other social media accounts. Pick an attractive, HD profile image (your logo would be the best pick), backed by a relevant cover image.

The size of your profile pick should be 170X170, while cover image size should be 820X320.

Best Content Yield the Best results

There’re countless business pages on Facebook, regardless of the niche you’re in. So the key is to make you standout. And this could be done with standout content. Reach to your audience with content they feel connected with. Add value to your prospect through interesting info, quizzes, tips, Info graphics and videos. Plan a content calendar, featuring the types of content you’ll post. Make sure you have mix of engaging and promotional content.

GIFs, trendy videos, Info graphics and engaging blogs are some effective content-forms to share on your Facebook business page.

Review the Results and Improve Yourself

There’s Facebook Insights to tell you each and everything you gain through Facebook. You can collect the data on key metrics such as reach, impression, number of page likes, video views and engagement (post likes, shares, and comment). Then there are Facebook Pixels to tell you actions happen on your website through Facebook. You can get all the data like Google Analytics once Facebook pixel codes are added to your website. A trusted SEO Singapore company can be a great companion to take your social media success to new heights.