Why Should You Do Keyword Research with Care and Precision?

Any SEO agency would consider Keyword research one of the most important, and high return activities in search engine marketing. Here’s why

The foremost step when setting up any Search Engine Marketing (SEM) campaign is to comprehend the consumer demand for your products and services. And this could be best done through a thorough ‘keyword and audience’ research. The success of your marketing efforts, be it organic search engine optimization, or the paid PPC campaigns, largely depends on how effective keyword strategies you deploy. Search Engine Marketing is in fact so much in tandem with keyword research that the two are linked inextricably. And justly so. The first thing you want is having your brand seen by your prospect online customers. To make it happen, you must optimize your campaigns around the best keywords in the best possible way.

Often, keyword research entails finding relevant keywords around which your content marketing, SEO and Adwords strategies are designed. But there is certainly much more to it than just optimizing your page and content. Keyword research actually fills the gap between your SEM efforts and your desired ROI. Any reputed digital marketing agency Los Angeles would emphasize on spending extra time to do this important task with utmost precision.  

While you have many third-party tools for keyword and audience research, the best so far is Google Keyword Planner. It’s simple, effective and perhaps the most reliable in terms of data accuracy. This tool has been massively used by SEO companies and webmasters to figure out the search volumes and projected costs for their AdWords campaign

Using AdWords Keyword Planner, you can find how frequently a keyword is searched during a certain time span. It can tell you what are the main keywords your target audience online use for their queries on Google. Besides, you can get suggestions for a variety of relevant, popular keywords that could be deployed in your local SEO services.

Why is keyword research so essential?

Keyword research is essential to find which terms can drive targeted traffic to your business. As per the data, 9 out of 10 online purchasers use a search engine to get information about the products they are looking for. They put a keyword or key phrase to find the relevant information. In return, the search engine uses its set of algorithms and crawl through the enormous amount of webpages to find which ones match the best to their queries (the keyword phrases used during searches). The best-suited webpages appear at the top of the result.

Now you as a business would definitely want your website to be on the top of the SERPs. And this is more likely to happen when your website features keyword and content matching to what your targeted viewers are looking for.

Some other popular keyword research tools include KWFinder, Moz’s Keyword Explorer, and Keyword tool. If you’re not sure how to do this in the most beneficial way, we suggest you hire an SEO company Los Angeles. Their experienced keyword researchers will find the most profitable keywords for your business and use them perfectly so you get the best ROI from your SEO and SEM campaigns.

The writer is associated with a renowned digital marketing agency who offers result-oriented yet affordable online business solutions for small and large size businesses worldwide.