Five Practical Tips to Increase Your Facebook Marketing ROI

For any business, Facebook presence is not an option now. It has become vital to have a social media presence to grow your business online. With over 2 billion monthly active users, the social media giant offers enormous growth opportunities for all sorts of businesses around the globe. So, it’s not surprising to see most smart companies bringing their best feet forward to improve their Facebook presence. But like SEO Singapore, Facebook marketing has got a lot tougher. Thanks to the latest algorithm, organic reach of a business page has been curbed significantly. Now only smart players could survive. If you aim at winning big through your Facebook marketing efforts, here’re some practical suggestions for you, directly from a well-known digital marketing and SEO agency in Singapore.

Set Your Objectives and Post Accordingly

According to one of the best SEO company Singapore, the main objectives of your Facebook presence should include-

• Branding
• Engagement with your prospect Buyers
• Website Traffic
• Sales Leads

For branding, you should have a separate content calendar with an aim to establish your brand image on the minds of your followers. Use mages and videos created around a theme which reflects the nature of your business. Post valuable content regularly. Remember, consistency is the key. And the tone of the content should match your brand.

For Engagement, nothing works better than attractive images and videos that can keep your audience engaged and enthralled. Of course, the content should be relevant to the nature of your business.

Website Traffic – You can share your products/services, nicely-written blogs with short and crisp titles and special promotions that lead users to your website.

Sales Leads – Depending on the type of business, Facebook Ads could prove highly impactful and affordable advertising means. There are different types of Ad formats to pick from. You can choose Website Traffic, Engagement, Conversions and Receiving Message, Catalog sales or video views as your Ad objective. The Facebook will charge you per objective you picked before creating the ad.

Tag the influential Pages/Personality

This trick proves effective if you know how to do it. Here the key is to tempt the page you tag to take an action on your post. For instance, you as a travel agency share your deal for a renowned hotel. Then write something that makes the hotel comment on your post. This way, you will gain reach through the hotel page followers.   

Community Engagement

This is a free alternative to post boost. Join some popular communities/groups with members as your target audience. Then share your posts in this group, and you will more reach and engagement on your post. Remember, your objective should be engaging with the group members by posting something relevant to the group. Over promotion may urge the group admin to ban you for posting.

Pick the right time to post

Facebook offers you a rundown of the time and days when your followers are online. So post on your page accordingly. The objective is to gain maximum possible exposure. Usually, people are more active on Facebook in the morning around 09:00AM, at lunch-time 02.00PM, and in the evening 06.00PM.

It is recommended to hire a social media expert to look after your Facebook presence. Remember, Facebook as an advertising and branding platform has huge potentials, and the best SEO company Singapore can make you leverage that.