Enhance Your Facebook Ad Campaign

Facebook campaigns are a great way to generate business leads and branding. But getting your desired results requires a thoughtful planning and careful implementation of your strategies, based on the latest social media algorithms. If you’re looking for tactics to yield better results from your Facebook campaign, this blog is for you. Read on for five well-proven tips from the best SEO company Singapore to enhance the performance of your Facebook ad campaigns.

Targeting the Right Audience

Making your ads reaching to the right people means the success of your Facebook ad campaign. So the key is to understand your audience and targeting the right people at the right location. Understanding your products demand is also crucial. Ads for cosmetic items, for instance, would better perform when targeting women. Similarly, it makes sense to target people between 20 and 40 if you’re selling adventure gears. It is also important to run your ads in the right locations.

Leverage on the Event-based Lookalike Audience

Using Facebook pixel and event codes, you can easily track the important actions like purchases, the number of query form filled, etc. Now you can club all these people to create a custom website audience. Since are the people who took actions on your website, their lookalike audience can be the best target for your next ads. This technique proves effective when you run ads to generate business leads.

Better Your Ad score, the cheaper the CPC

Like Google AdWords, Facebook offers this new score metric too. It reflects the relevancy of your ads for the audience targeted and is calculated based on the response your ad receives. The key is to make sure you use an interactive message with relevant image/video. The positive response, more likes and more engagement means a higher AD score, which can ultimately lower your cost per click and acquisition.

Have a mix of conversational and promotional post

Facebook algorithms have changed. Gaining organic reach is now a hard nut to crack. That’s why a reputed SEO agencySingapore suggests you have the right blend of engaging and promotional posts on your page. The trick is to post an interactive video/image to gain good reach and then add a promotional post. It helps your promotional post get higher reach than usual. For those who usually boost the posts, it is recommended not to boost it immediately after posting. Instead, wait till that particular post gets some engagement. You’ll surely get more reach with your set budget.  

Understand Your Objective and Set Bids Accordingly

It is crucial to understand your objectives and then set the bids accordingly. If your objective is to bring in traffic on your website, 'post-boost' might not be the best choice as Facebook charges for engagement on these ads. Instead, go for PPC ads with a clear, crisp message. Make sure you use attractive images and a subject that compel people to visit your website. For businesses who want the customers to call them, there are call-specific ads.

If you want to maximize the return on your Facebook ad budget, hire a reliable SEO company like Oom Pte Ltd. The Best SEO agency in Singapore, Oom can plan your social media marketing as per your specific goals and budget.